hello again klusterers. Don’t worry, we’re listening.
Our fancy math machines were trained to notice suspected ”pile on’s” and suppress the value of investments in those ideas… Now, we still are pretty confident that it is doing its job.. but we saw an idea pop up in the comments and we decided to give it a shot real quick. For the next 3 to 5 days name this submissions will be blind during the investment period, with the namer only to be reviled when the project has ended.
If this yields better results, and happier comments… then we will consider keeping it.
It is important to understand that we should not mind seeing the same person win over and over, as long as the ideas are supported by a large and diverse group of people. Good ideas are good ideas, the name behind them does not matter… which is why this blind submission idea is a great experiment for us.
Happy naming, keep on-top of us in the comments.
As for all of the other issues brought up lately (domains, payments, leprechauns etc), we are on them all and expect to have a major roll out with all new versions of kluster and namethis within the next week or so.
Every student in my high school public speaking class could have given a better speech than McCain,
Ben
PS: anyone who helps us convince mike lacy to vote obama gets 10 million watts.
comments
recent comments
- nicolas Acosta: How can I change my password, I had my mac stolen and it had my password saved!!!!!! I would really appreciate any help as soon
- Brad: 5. The NameThis website is in dire need of a FAQ, and probably a forum as well. I have had a hell of
- Brad: 4. In regards to duplicates, I agree with others that this creates a bit of a problem. If the winners were solely determined
- Brad: 3. I've read a bit about the 'blind submissions' and I'm guessing that this is a feature that has subsequently been removed? Like
- Brad: 2. I think users should be able to make edits to their proposed name if necessary. One option could be to allow the user


Thanks for giving blind submissions a try.
Thanks for working to fix the payment thing. It’s muy irritating.
And thanks for the McCain comment. I’m thinking that if he wins we all move to Scandinavia, yes? If, after 8 years of Bush, the American public falls for this shit (see http://www.moveon.org/r?r=24753&id=13701-6606373-XFlT.4x&t=5 for an education and a laugh), I won’t want to be an American.
Thanks Ben for listening to us
(we are quite a noisy bunch aren’t we xD)
I haven’t got a problem with the payment thing, and every the payoneer card is working from Magazine Subscriptions to Lunches.
On the PS Who is Mike Lacy voting for ? xD
On the side note, if McCain does win, will you guys migrate to the Philippines ?
Thanks for giving it a try! Iam really looking forward to the results and feedback now.
Haven’t decided who I’m voting for yet. Kind of torn between James Carville and Sean Hannity right now.
bad bad bad!!!!
blind or not, when you submit a name and write a description to it most of the people that use Namethis from a time, will know about who is the person behind it.
and bad again!
can not understand how is possible that the same person (Troy T.) is choosen for almost all of the projects!?!??! and in some of them, even for more than one place?
cant understand how the winning name is calculated, when dont even complete with the project brief????
AIN’T NO FAIR PLAY HERE!!!!!!!!!!!!!!!!!
In almost all other similar websites, the winner(s) are choosen by the project owner + user’s votes, notes, submitions,….
Donno, donno….
@ lacy — don’t want to turn this into a political blog, but how can you even think of voting for Carville? He’s just a big penis (seriously! Look at the man!). And Hannity is just nastity. Go for Jon Stewart or Stephen Colbert or somebody with a sense of humor!
just a thought: what’s to stop anyone from putting their name in the description section of their name submissions? this would easily circumvent the “blind submissions”. let’s see how this goes.
@ troy …that would be a real turn off… I doubt if anyone would vote for that name…
@Stacy, Reminds of the Movie Man of the Year (i think that was the movie name)
another thought: i have a feeling that “uniqueness” is going to be relied upon more heavily by those investing in names, which may/may not be such a good thing as mentioned by all the previous posts about “uniqueness”. this is an interesting experiment, so i guess we will see shortly.
even another funny thought: “blind submissions” not only allows for the free biggybacking/copying another’s ideas , but it also prevents the perpetrator from being identified (because names are not posted), thus the perpetrator cannot receive any criticism. another thing that just came to me is that the way many people use the “Props” feature on NameThis is going to change. often users would send each other “Props” for name entries before the end of a project, but with “blind submissions” that is no longer possible until the competition ends.
Thank you, thank you, thank you for the blind submissions. The latest winning names have been pretty awful; I think there’s a very broken and flawed part of the system when one person who has high quantity, low quality names is able to control and influences the system as much as he does . . . hopefully this will change that.
Yo, filter folks! Someone just posted StreetTV with an alternate of StreeTV, and then someone posted StreeTV separately (and probably not on purpose…it’s not shockingly original). Any way the algo can handle something like that (alternate spellings are often listed so posters don’t split their own votes)?
P.S. The ticker is defeating the purpose of blind submissions.
P.P.S. Regarding concern about “piggybacking” on names, I think a solution that would work especially well would be to replace the name of the submitters with a timestamp of the submission. That way if somebody submits “StreetTV” and 5 minutes later, somebody submits “StreeTV,” the more original original gets credit.
@ shawnee —
@all those who suspect that i am gaming NameThis,
the answer to all the suspicion that i am gaming NameThis is this: in all honesty, i am not gaming the system nor doing anything near that of cheating the system. i am simply playing within the rules set forth by Kluster for NameThis. i put significant amounts of time, effort and creativity into my participation on NameThis. as a result, i have been fortunate to be successful and i understand that with success comes doubters.
NameThis aims to combine subjectivity (NameThis community) with objectivity (NameThis algorithm). the NameThis algorithm is merely a mechanism for predicting the best names submitted by the NameThis community. the main point to remember here is that this is a crowdsourcing platform, which means that we (the NameThis community) ultimately influence the resulting output of NameThis. without the community there would be no NameThis. and no matter which names place (1-2-3) as determined by the NameThis algorithm the person who submitted the project still gets all the names submitted by the NameThis community. this is the real benefit of NameThis - crowdsourcing truly at work. the NameThis algorithm only tries to sort through and indicate which names are the “best” as in large part determined by the NameThis community. i use “best” lightly because everyone’s interpretation of which are truly the best names for a project is up to personal opinion.
anyways with all that said, know that i have not and will not game/cheat the NameThis system. please respect me, the efforts i put into NameThis and my accomplishments on NameThis. thank you.
name on,
troy
@shawnee, i agree with the timestamp idea, but there may be times when the “piggybacked” name may be the overall better name for the project, even if that is only 1 character (letter/number).
@Troy
Not suspecting that you are cheating or what else, just saying that there are a lot of more creative names in these projects that perfectly fits for the name.
A lot of people, include you, include myself, spend a lo… spend some time to think about some names, and there are a lot of people, include myself, that just write the first thing that is in mind.
And again want to tell/ask that how it is possible to be chosen a name that have nothing to see with the project definitions? if the names are chosen by the Watts invested, so there are cheaters!!! Because few times I could see that in the last 20 seconds before the end of a lot of projects, the invested Watts were around 5000.
@georgi, please note that it is your opinion that there are “more creative names” in these projects. i don’t quite get what you mean by names that have nothing to do with the project definitions, but maybe that is up to interpretation as well. anyways, the names are chosen by an algorithm which factors many different things into its equation to determine the top 3 placing names and i doubt that the names are chosen only on watts invested.
well, won’t give an examples. don’t want to look around for names. prefer to go and submit some names to the projects
ps. sure, the interpretation is included too
About “Blood test that identifies cancer risk” in the Q&A is wirte that they prefer a single word name, while the admin of project say that they prefer: Well In Advance. So Well in Advance was the winner of this competition: in few words wins the name that admin suggest and did’nt meet the single word request. Why they pay 99$ when the winner is the same name that they suggest?? I really don’t understand your fancy machine that choose the winner, it’s work very strange. How much influency the admin judice in choosing the winner?? It’s time that kluster in order to be trasparent with their community that spend brain energy and time to find name publish the “algorytms” or explain better on which is based namethis machine. I don’t waste my time with a stupid machine. Your site at the begin excited me but as many i partecipate I see that sometime the winner wouln’t be the winner. I think that if namethis will remain this i’ll stop to partecipate. But don’t worry nobody is essential.
Michele — I think the client actually invested in the name (despite the proscription against longer names). It was such a clear winner (to me, anyway) that perhaps people felt the client would change her mind or perhaps just run it as one word: Wellinadvance. But I share your frustration. I wish the rules were a bit clearer and better enforced. But hey, I feel like that in LIFE!
Lets see how the blind submissions work…
I am not so much a fan of them, but if it works out for the better….
Stacey ok, but if I knew that I could use the name Well In Advance I suggested me instead of the winner?? If the winner proposed the name it’s job of community/algo excluded it because it’s a name revealed at the begin of competition or influenced by the admin. I think that kluster team could be more in order to improve the services but I better explanation of relues are mandadory since the begin of namethis launching. For example I don’t find a FAQ where find some question & answer: do you think that the terms of condition it’s something that is usable??
@ Kluster team: why you don’t put a timestamping for each name suggested that contains the data and time of a name suggest? Sometimes the name is similar so at least the community could be see which name is more original than others.
The casino name.
I don’t understand how is possible to name a casino “bohemia” because while bohemian is an artist or ecleptic people useally the concept bohemian is associated with a poor life. Now somebody could tell me which casino owner would associate his casino with a poor lifestyle?? Id it based o in Africa ok, but I don’t think if it is based to las Vegas or everywhere in US. I can only understand if the casino is based of Puccini’s “Bohemians” or used the ‘800 artist french style in the archietcture and furiniture. But this is not explained in the project note. Bohemia Casino it’s marketing unsense!!! More even if could ispire a concept where like bohemian people try to be rich with their arts, supporting such sacrifice, in the casino business the casino would ispire richness and well-sort. Or do you think that going in a casino its’ a way to be rich, and then you could live like a bohemian people beforing to be rich?? It’s immoral!!
Yeah, I don’t see how “Bohemia” suggests either the lavish high life casinos peddle or motion, which the client asked for specifically in his or her description. Whatever, we’re too busy figuring out how to spell backwards and chasing money to read directions. Name on!
@michele, while i agree with your statements, consider this. bohemia: a district inhabited by persons, typically artists, writers, and intellectuals, whose way of life, dress, etc., are generally unconventional or avant-garde. avant-garde: the advance group in any field, esp. in the visual, literary, or musical arts, whose works are characterized chiefly by unorthodox and experimental methods, as well as unorthodox or daring; radical. this is where i drew inspiration for the name, because i consider these types of words and meanings to be associated with the future. again i think a key point here is that many of these names and project descriptions come down to personal interpretation, which as we know is wide open.
I think the Kluster team somewhen stated that the algorithm takes into account the time between the “creation” of and the investments in a name as well as the time left before the project ends. Means with a timestamp as a clever investor you would look for a good name that just got submitted to higher your chance of gaining some cash. (Please correct me if I am wrong.)
Troy, reading your comment my questions is: How a writer or an artist going in a casino?? As the same are the avant-garde people going in a casino? The target market of casino is for rich people and/or midlle-class people that want make some money by hazard. My consideration are marketing consideration. The name is nice but I don’t think that fit for a casino, unless if based on a bohemian style. But I don’t know. Than I deduct that namethis community doesn’t have a lot of knowledge to give a good opinion, or ignore the basically branding knowledge. I look namethis like a big focusgroup or brainstorner room….
I ask you: Which one of these names evokes movement? Bohemia? Semreh? Estulux?
Or maybe Pirouette?
I quit.
Not only the casino name or the blood test or the B2B company…
Take a look for example BootB. Users submit their works, but only the project owner can see their proposals.
The same or similar can be integrated in NameThis too: when somebody submit a project, the community start to propose a names. The community can see the names, but nothing else ( well, the global watts invested and total names number ). The community can invest in names that like. The admin can see the names and additional can read the description and/or also could be able to see the watts invested in each name ( no idea if this is possible now ). In the end of the time, the admin take some time ( one hour per example ) to choose the names that he/she likes and give the 1st, 2nd and 3rd place. Could use some kind of filters to sort the most invested names, unique, average, not unique, alpha sort, …
Don’t think that the project owners are sooo busy so cant take 30min to choose the best that fits to their needs.
If I’m a project owner, I’d like to choose the name by myself, cause don’t want my Catholic school mascot to be “The Simpsons” ( like them but …) per example. I’d like to see in what kind of names people use to invest and why ( here could add something more: add a description to each investment. “why you invest in this name?”). I won’t like to get a name such a “TROY Hats!” or “Troy Cures Cancer” for a website or product.
Damn….
ps. @Kluster Team. If you like my idea, don’t forget to place some zeros into my watts account

pps. the invitation system is not working well. I’ve invited some friends and they completely registered and logged even start to earn some watts, but I still haven’t receive my 1000 watts
@ Michele — I completely agree about time/datestamping. I’m not sure I understand you completely, but I also agree that we could use FAQ and clearer rules/enforcement.
@michele, any type of person can go to a casino irregardless that the theme of the casino may be future/modernity and the target market defined as middle/upper class. another thing too is that often names have more than one meaning (sometimes contrasting meanings). what about the other names that placed or almost placed. we don’t know how close the results were, so perhaps we wouldnt even be having this discussion. just because 3 names placed the owner of the project has freewill in determining the final name, the NameThis community is merely offering suggestions, so it is likely that 1 of the top 3 names isn’t even used. as ive said before the real value of NameThis is the collection of names generated by the NameThis community. NameThis is not meant to be a final solution, but merely a source of inspiration/help. as you can see there is always 2 sides to every argument.
@donna, i do agree that “Pirouette” is a great name, but like anything these name submitted are open to the perception/opinion of the NameThis community (for good and/or for bad).
@georgi, your proposal is valid, but keep this in mind, project owners are turning to NameThis as a shortcut in their naming efforts. while it is fair to assume that the project owners can/will take time out after a project is completed to declare 3 winners, it is not unreasonable to assume that they are lazy and want instant “results” without having to put in any more time or effort. plus often names aren’t decided right after the project ends, as NameThis may be one step in a larger process to find a name for something. what if the project owner never takes out the times to decide on 3 names, then what? what if 1,000 names are submitted, then what? do you think the project owner will want to sort through all of the names even with filters and other tools? the list of potential “what ifs” goes on. for these reason i believe Kluster has developed NameThis the way they have, trying to improve upon the systems/models already out there. NameThis attempts to make the entire naming process as efficient and effective as possible.
I don’t think that a person who could wait 48 hours to get some results for a name, cant spend 1 hour more or less to see and investigate a lil why people are choosing/investing/….. in these names. If this person is soooo lazy and don’t need to to waste the important time there few options:
- not to spend 48h. , save 99$ and just to ask the first people from the street (and if can’t even do that… hmmm can’t help)
- to tell somebody else to spend some time in this task. sure there will be someone else that could do this taks
- to use option from NameThis that choose the names based in this kind of algorithm
“plus often names aren’t decided right after the project ends” - why you think so? Think that can’t compare a decision from a computer algorithm with one from a people brain.
“what if 1,000 names are submitted, then what?” - now days, most of the websites use analytics software for review, analyze,filter,…. millions of visits, clicks, prints, … and ain’t no problems to do it, so don’t think that a simple 1000 names can give some problems. and in the same way, can say that if a person can spend some time to review all this data so can have better information about what/where/why visitors go around, click here and there, can spend some time to review and analyze the information provided by NameThis and take the best name.
@Troy, ok please close the discussion about target market of a casino.
I’m completely agree with Ive and you about the powerful of NameThis and of its community expecially. From the point of see of project admin namethis it’s a very competitive, easy, clck away instruments to have a worldwide brainstorming about the possibilities. Infact In the future if a need of some names I will use it, because more brains works better that one. The problem is from the side of name prompter that must compete and earns (if he/she wins) relatively few dollars. I think that you know how much is expensive a traditional naming and branding service from top firm, but they doing a professional serviceand have much information from the clients than us. But here is a place to have funny by naming something.
But…
@team: why don’t consider the possibilities for the project owner to give an extra reward - declared with the project description - to the name that will be definitively choosed and used in the real business, that is valid until to 1 year later?? In this way the cost of service for the project owner is the same (99$) but I thinked that everybody could pay extra dollars (from 100 to X000$ based on possibilities and business size) to somebody that have squeeze his brain finding the next-milionar name business!!! The extra-reward name could be also a non-winning name. At least it’s the same approach adopted by several creative company: thay take an upfront at the begin of jobs and final payment based on results. kluster Inc. could earn by a fee for extra-reward service.. no? The all I thinked that require a modify to the terms of service and a little software add.
@team II: I like Kluster and my job is related to project of web interface and webservices. So maybe I could have some idea on how to improve namethis and render it a more useful applicatuon that delivery better results for the project owner and could have more attractive and it’s more fair toward to the namethis community, bringing some little innovation. Are you interested? Or maybe you could use kluster lab to propose this competition by the community.
@ Stacey - sorry but my english sometimes it terrific!! And yesterday i was gone for a friends dinner.
@Georgi I understand what you said, but here some consideration.
In a community where the efforts of people is a little money reward (8-18-28$ if i remeber) the best rewards it’s to winner the competition, or appears in the first thee places. If one thinks with his owns brains, for some of his time, and not by using a computer, and the results of competition it’s determinated by a fency algorithms, so I think that it’s not gratifying for a person doing creativity task and be judged by a uncreativity computer. So if the results is choosed by the compuer, at least the namethis application must say at the end of compettion: this results was determinated by NameThis machine. Or this results was determinated by the project owner. This is related to the “trasparency” concept that i’ve discuss in this form some posts ago.
If the Namethis community will shoots 1000 name, it’s meaning that is 5 times the number of this and the value of community if 5 times (but I think more) higher than this one. I wish very happy if I am a project holder to check 1000 idea-names for 99$: a better deal. So I trhink that one hour to take a look it’s non impossible to give, at least because in those 1000 names could hide the “real” good name.
@Mike Lacy
Are you aware that Sarah Palin asked her local librarian if she would be willing to censor books, was refused emphatically, brought it up before the local council, was again emphatically refused? The librarian was then fired. This goes against basic American principles, and such a person has no business being a heartbeat away from the Presidency.
Hmm… Telling that in the first project since blind submissions were enacted TT only placed one and the winning names weren’t terrible. The system works.
hmmmm this algorithm is suspectious or made some mistake!!!!
how is possible that Michele get the first place, Georgi (myself) the second and Troy the last one?!!?!?
its trying to buy us or? Im not for sale!!!! Want a fair play
lol winner’s name will be “reviled” …… isn’t that what has been happening all along
@ Allison — good catch. Ha!
“Your comment is awaiting moderation.” – Hm, guess you can not see the comment I wrote about 24hrs ago. Why does it need moderation? Did it exceed a maximum length?
Can we have the flag system ? where the community can flag down, down right stupid names ? Only the person who flags it and the algorithm can see it. and at a certain threshold it would be removed, or we could even put watts to remove names….because if the person who pays to get names sees those names it is highly discouraging. …we want more people to use namethis so the community must protect the process and make it respectful at least
@Matthew Cua
with 300000 watts could bann even the administratos :P.
Troy will remove ‘em all
The flag system is good idea, but should be done manually. And not to invest watts to remove, cause you lose them
I would like to see such a flagging system, too. But as Georgi stated it should definately not work on an investment basis. Everyone (also people that ran out of watts but are still able to submit names) should be able to flag as many names as he/she wants. But they should only disappear if a certain amount of people flagged one suggestion. The amount needed should maybe depend on the amount of people who suggested names and invested in names. For example if 100 people are taking part in the project (as suggesters or/and investors) and 10 (10%) of them flag the same item it should be removed.
Removed or maybe moved down to the bottom “banned” or “B” list. They could still be available for investments but just moved down and marked.
Another possibility is that it could be highlighted red if more than 20% has flaged it
Investing in names to remove them would prevent people from abusing the system. the watts would return if the name gets banned. The watts investment would just increase the leverage of your flagging.
@Georgi
The Algorithm can be adjusted to take that into account
I mean if somebody puts in 10% of his entire watts, even if it is fewer than others it would correspond to a greater leverage.
@Matthew: Do not overcomplicate it. If a certain amount of people is needed to flag a name abuse of the system is nearly impossible. + If a certain group of people would want to abuse it they could still do it within the watt-powered flagging system you suggested.
Highlighting the names red could be confusing to people that are new to namethis as marking things red normally puts things in focus. It would maybe be more clever to cross them out.
Am I the only one who doesn’t see any current NameThis projects active? Or did I just login at a freak time?
@Martin, regarding the flagging system, how is the system supposed to know the total number of participants (i.e. the 10%) when new users can join a project any time throughout the 48-hours? 10% of 10 total users would mean that it takes only 1 user to flag and drop a name where as if there were 100 total users it would take 10 users to flag and drop a name. plus as the 48-hours winds down more and more users join a project. just something to think about…
@Kluster Team - How many namethis project have there been so far? Just curious. I would love to see more meta data about activity on the site. List the number of people online or online that day, a tally of the number of projects, etc. If nothing else, a blog post every now and then reviewing some of the stats (similar to what wordpress.com does)
@alexey i do not see any open projects either. weird, never seen that before. probably a slow couple days. i doubt it is a technical issue
@Troy: I meant the calculation should be based on the number of participants taking part at the moment a name gets flagged, of course. You are right. It would need a minimum offset of let’s say 10 people. The amount just raises from that with more people participating in the project. But I do not even know if 10% is enough as the critical mass. That needs to be discussed.
Another good feature will be if users could edit the post. A lot of times just for one letter have to write again and to say others to discart it. Even to be able to delete some name and return the watts to users.
Lots of good names been tossed on the social soccer project.
Keep up the great work my KlusterKommunity.
Card could not be loaded… please contact payments@kluster.com for assistance???
Eric: I have the same problem, I suspect it’s system wide and something they’re looking into.
Same here Eric/James, lets just hope for a reply from Kluster soon.
Yeah, the card loading error is frustrating. It has been going on for at least a week. I keep trying everyday, and keep getting dissapointed
Hmmm…odd that a payment issue comes up on the third load. You would think that after three months everything would be smooth.
I’ve been waiting a week for my second load to go through. And I waited a week for my first load to go through (which I suppose wasn’t quite as bad because I hadn’t had to wait the thirty days before that!). It’s frustrating to be told to contact payments@…. and then not hear back!
Hmmm…me too I have a problem loading my card >.<
The Bush Administration was better at getting the entire nation stimulation packages…
What the hell is up with the load not working? 30 days ago you guys said you expected to get rid of the limit this go around, and now it doesn’t even work?
Sorry … been away from this discussion for a couple of days. A couple of generic things.
Troy isn’t doing anything wrong, has come up with great names, and everyone should back off him as some kind of symbol of everything bad about namethis (note, i’m not acknowledging that anything is actually bad about namethis). I support Troy!
Another, card loads … we know … we’re trying … stick with us. I know you’ve heard it before and I know it’s not fun for anyone. We’re working on it.
The flag system is something we’ll take a look at in a little bit. We have a mass of changes we’re in the process of testing and some of those might or might not obviate the need for flagging. We’ll just have to see.
@donna you’ve quit 1000 times already, I’ll believe it when I see it.
@drew that’s a bit of a low blow.
@jak more stats available soon!
Hope for change. hahaha, get it…
http://www.klusterfck.com/2008/09/10/card-load-errors/
RE: Namethis Algo Alert
Yo, guys, is it POSSIBLE to give women an advantage when investing in names for products bought only for women? James’s Psycla is very, very clever (which is why it won, naturally), but honestly, no woman would buy a product with that name. I realize that, from a male perspective, the psychological “issues” they associate with PMS are the big kahuna, but for many women the depression and anxiety (okay, bitchiness) that antedate a period take second place to pain, bloating, fatigue, and cramping. Now this is not to say that the latter might lead to the former. And there are certainly women who want to “control” their cycles. Yet many women believe PMS as a sign that their bodies are out of whack, and that if they could just be healthier, their periods would automatically improve. Which is why something like Troy’s Qwellia is about 800% more marketable. I bet if you go back and look you’ll see women favored names like Solamenstra or something comforting, rather than “I’m psycho from my cycle.” Again, James deserves the win for the great (and meaningful) pun, and I’m sure Psycla is a product guys would buy for their wives or whatever (if they don’t mind being bludgeoned with a meat cleaver). But PMS products are bought by women. So I hope the algorithm is adjusted to account for gender bias (or, as James might call it, REALITY :-).
I promise to be happy with a half-vote on jock itch meds.
Now off to find my meat cleaver….
P.S. I’m enjoying blind submissions.
Maybe namethis could use our profiles to give more or less weights to our votes / watts …just a suggestion
Stacy: Thank you, and I do see your point. I’m sure I could’ve done worse.
@Matt
I praise the praiseworthy. Much as I did for quite some time.
I do have some frustrations, and I make them known as concisely as possible.
dont be blind! world needs change and economy too
[...] page. Reasons for this feature? Well, it’s cool and the graphs are kick-ass, but for a concrete example of when it comes in handy, our own Stacy “Mean to Stef” Prince [...]